Berlin – never a bore

Attracting 5 million visitors every year, Berlin is the number one holiday destination worldwide. The German capital has the image of being "poor but sexy," as its current mayor once famously declared, and this impression could not seem further from the truth 20 years after the fall of the wall. Over the past years, waves of designers, media professionals and artists have come to live in Berlin, lending the city its unique charm and outstanding reputation for cultural vibrancy.

Apart from numerous well-known touristic sights such as the Brandenburger Gate, the TV Tower at Alexanderplatz and the cluster of fascinating museums on Museum Island, Berlin provides plenty of attractions that are not mainstream. These pockets of the Berlin underground develop, change and sometimes vanish permanently. Districts such as Kreuzberg, Friedrichshain, Wedding and Neukölln are famous for their bars, clubs and cosy cafes as well as new fashion label shops that are branching out and cropping up all over the city. Some are wondering if Berlin will soon be completely taken over by its new creative settlers who seem to outnumber and eclipse traditional manufacturers and trades.

But it is this very mix of cultural life, fashion, nightlife and shopping opportunities that makes Berlin one of the world's preeminent cosmopolitan destinations. Not only Germans but tourists from all over the world come to explore the special atmosphere and unique pulse of Berlin.

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Institut für Internationale Kommunikation e.V.